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Role of Digital Marketing in Growing Small Businesses in Cairo Egypt?


The evolving world of digital marketing is growing day by day, this tool of marketing is now one of the most common nowadays since this marketing strategy is used for small businesses, we need to focus on how one can comply with it and become more professional in using it. A digital marketplace must go viral. Likes and follows are not only one thing, but a loyal customer and a purchase is the code to the only thing we want from the platform. This thing we got from the internet called “Social media” is driving people crazy, Instagram, and TikTok are now shopping apps and the latest photography craze. It drives the latest pop to the trend giving audiences a wide range of products to pick from.
Content marketing, UGC and social media-generated purchases are going fervid to everyone, each business nowadays has a website and social media channel on each platform. So the question we all want to know the answer to is how can we strive to succeed in all of these businesses arising in Cairo’s social media scene?
Well its not that simple, we need a ton of hectic work, through consistency and content creation. Engaging with your audience. Sharing and liking and increasing your brand awareness and most importantly networking through social media. The key to a successful online business is reaching your target audience, having a niche, and most importantly having a network of audiences. The more they like your product or service the more you rank higher in your ideal customer’s social media. Have a network. A network is defined as a part where large groups of people are correlated over the interests of the same thing. Your network will bring you more people, either through shares, likes hashtags comments or even a save button. Have a loyal community to your product. Even if your service is just a small carwash cleaning this will bring you more and more people and a community to your business will allow it more chances and higher rates of purchases and consumption. First allow more people to enter your business to get awareness of it. Build more brand awareness to your business and a higher reach. Have a
“fanbase”, set higher goal for your market niche by more people attracted to your brand. Life hack, go to your niche, set a trend, make a hashtag, and then make a jaw-dropping content trend that will attract thousands and millions of followers to your business. Not everyone who likes your brand’s photo will be interested in purchasing it, or everyone who likes it also 1% will buy it. This is why we strive to get the customer right to your doorstep. Through selecting it. We derive more results through networking and giving you the top-notch clientele and purchasers in the scene. Cairo is a diverse city with a diverse range of audiences, one day there is a trend and the other day there is another, to keep up with one you need to chase your dreams and stay ahead of the game, in a sense have a good product. The biggest trends in town are changing each day. Make the likes count by making them quality of audience and relatable to you. Go to your customer, not the customer goes to you. Don’t let the customer chase you in the world of social media instead let the customer go ahead and make your business relative to more people who are interested in it.
Content is king, content marketing is going to make you ahead of the game. Go to the content and go make it strive to the best of the competition. Make content more relatable, make a story make a better content to be attractive and seductive to the customer in order to have a grasp of the consumer. Get ahead of your game by catchy and intrusive titles. Use it as a way you engage and make a conversation with your audience, to catch them in your pocket. Engage with them in more relatable questions and do more content that they need and desire, push the button of there demands and you have it in your product, don’t just be boring have a story to tell,
After all, it is His story, and your product and content are the hero of it!

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